MORE COPYWRITING EXAMPLES
ROLAND CORPORATION
I worked with Roland in mid-2022 with their global marketing division. My copywriting work was split between two areas of focus—marketing and editorial.
On the marketing side, I worked with products in the synth and drums categories. Primarily, I crafted web copy for new products. A few examples include JUNO-X (April 2022) and AIRA Compact, including the T-8, J-6, and E-4 Pages (May 2022).
On the editorial side, I worked with products across the Roland catalog, authoring and editing articles. I was charged to coordinate some projects as well, selecting writers, preparing briefs, editing work, and laying out articles in WordPress. Here are some examples of my editorial work:
Beginner Drum Articles (Edited, February 2022)
Piano Articles (Authored, April 2022)
TD Series V-Drums Articles (Edited, May 2022)
FRANKLIN DRUM CO.
During the company’s recent rebrand from Risen Drums to Franklin Drum Company, I was brought in to help with everything from copywriting to product development and branding too. One piece of copy I worked on lives here.
Grady, who has built these drums for the past decade and who now owns the company, wanted to pack a big punch in just a few sentences. He needed just a few words to convey the drums –
Resonate with a unique sound via their proprietary shell.
Harken back to drums of yesteryear both aesthetically and sound-wise.
Push the industry forward with modern hardware amenities and construction that create a durable product.
I felt good about what I accomplished with three sentences. And while short form copy can help sell something quickly, I can also appease an audience looking for something more substantive. See the example below!
Venture 4th media
Venture 4th Media owns many content-based sites that explore hobbies and interests. One of those entities is Drumming Fanatics. There, I’ve worked on articles that stress SEO in hopes to garner more eyes on the site. In the following writing example, I was tasked with picking Ludwig’s five best snare drum offerings and then explaining each one. Then, at the end, I chose my favorite. This content is built to connect with all players – novice, intermediate, and expert. When writing for such a wide range of readers, I’m very careful to avoid too much jargon. I also try to distill information to its most basic form so that a non-drummer could read my article without confusion and leave with all the information they need to make an informed purchase. Please view the following article here.
Revival Drum Shop
I’ve worked with José Medeles, owner of Revival Drum Shop, on several projects. I’ve prepared marketing campaigns for the shop. I’ve done social strategy and management for his first book. And now, I’ve collaborated with him by writing a few pages for his new book, A Drummer’s Ethos.
The book is a collection of quotes related to stoicism and drumming, but it also incorporates the writing of several drummers. Fred Armisen (Comedian, Late Night with Seth Meyers Drummer), Todd Trainer (Shellac), Glenn Kotche (Wilco), and Danny Frankel (Lou Reed, John Cale) are just a few of the drummers who’ve written alongside me in the text. My writing here takes a departure from my standard copywriting work and provides a view at something a little different.
For the work I contributed, click here.
DRUM FACTORY DIRECT
I’ve known Mike Dawson of Drum Factory Direct (DFD) for years, and I’m proud of the work I did on DFD’s new StickShed website. There, I did some copywriting and a little branding work too. On the copywriting end, I wrote web copy for every Vic Firth and Zildjian SKU. On the branding side, I provided guidance on the mascot and vibe of the copy, including recommending the now infamous beaver mascot.
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